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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Book Definition 1

Book Definition 1

Q Chapter 1 Brand- Typically a particular product or service manufactured by a particular organization under a particular name. Brand Elements

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Brand Elements • Creation of visuals • Auditory brand • Olafactory brand • Brand logo • Color Palette • Marketing materials • Letterhead • Signage • Messaging Brand Equity The commercial value that is derived from the perception of the consumers of the brand for a specific product and service.